During my time at BK Homes I created cohesive social media graphics showcasing the home renovations the company completed.
During my time with the company I had full access to Instagram and Facebook accounts. And seeing that they were a start-up, I helped them kickstart their online presence.
I was able to track an almost 1000% increase in following across both accounts, ran several successful Instagram ads, and increased engagement on both platforms.
BK Homes PGH LLC
During my Digital Marketing class at Elon, I was assigned to work with a local client looking to optimize their social media strategy.
I worked alongside a team to create a comprehensive social media calendar and developed several posts for the company’s Instagram.
The goal was to shift the brand’s attention to a specific subset of their target audeince: chefs and hospitality groups. The content I created took into consideration the demographics and social behaviors of these groups to better appeal to their preferences.
HAAND
As a communications intern at CrossRoads, my work encompassed a wide range of outreach and marketing projects, including the creation of a complete Sexual Assault Awareness Month campaign.
This campaign was prepared in advance to spread awareness about sexual assault during the month of April.
CrossRoads
While working for the Elon University AI Integration Center, I worked as a Marketing Student Ambassador to advertise AI campus events, develop cohesive and informational newsletters, and create social media posts.
I have completed several AI trainings in order to fully enderstand the appropriate use of AI in academic settings. I have been able to apply this knoweldge of AI to marketing techniques to more appropriately and effectively advertise events and projects.