During my time at BK Homes I created cohesive social media graphics showcasing the home renovations the company completed.
During my time with the company I had full access to Instagram and Facebook accounts. And seeing that they were a start-up, I helped them kickstart their online presence.
I was able to track an almost 1000% increase in following across both accounts, ran several successful Instagram ads, and increased engagement on both platforms.
BK Homes PGH LLC
As a communications intern at CrossRoads, my work encompassed a wide range of outreach and marketing projects, including the creation of a complete Sexual Assault Awareness Month campaign.
This campaign was prepared in advance to spread awareness about sexual assault during the month of April. Content for the campaign includes graphics for Instagram and Facebook, carousel posts for Instagram, and short form video content (Reels).
CrossRoads
I was first introduced to Transcend Alamance through a WGSS course at Elon. The founder of the organization was seeking volunteers to assist with social media content creation.
During my time working with the organization, I focused on the creation of visually appealing informational graphics that have the ability to both engage anf inform audiences.
Transcend is a non-profit organization, so the goal of my work was mainly to advertise their social events and teach audiences about relevant social topics.
Transcend Alamance
Elon AI Integration Center
While working for the Elon University AI Integration Center, I worked as a Marketing Student Ambassador to advertise AI campus events, develop cohesive and informational newsletters, and create social media posts.
I have completed several AI trainings in order to fully enderstand the appropriate use of AI in academic settings. I have been able to apply this knoweldge of AI to marketing techniques to more appropriately and effectively advertise events and projects.