Digital Marketing
Class:
Year:
Senior year (2025)
Working in a team, I was tasked with developing a complete social media strategy for a local bran.
My team worked alongside HAAND, a hand-made ceramics and dinnerware brand, to establish a well-rounded strategy.
The client seeked assistance in better appealing their target audiences, spreading awareness, and implementing SEO strategies.
assignment:
Year:
Class:
Integrated Marketing Communications
Junior year (2025)
I was tasked with selecting a brand campaign and delivering a creative critique.
The project included a full brand analysis, defining target audiences, evaluating execution, and assessing messages and positioning.
Finally, I proposed recommendations for extending the campaign across multiple channels.
assignment:
Freshman year (2023)
Class:
Principles of Marketing
Year:
This assignment involved developing an original product concept, conducting a market and competitive analysis, SWOT analysis, and creating a product mock-up to demonstrate positioning and design.