Class:
Integrated Marketing Communications
Year:
Junior year (2025)
I was tasked with selecting a brand campaign and delivering a creative critique. The project included a full brand analysis, defining target audiences, evaluating execution, and assessing messages and positioning.
Finally, I proposed recommendations for extending the campaign across multiple channels.
assignment:
Class:
Principles of Marketing
Year:
Freshman year (2023)
This assignment involved developing an original product concept, conducting a market and competitive analysis, SWOT analysis, and creating a product mock-up to demonstrate positioning and design.
assignment:
Class:
Integrated Marketing Communications
Year:
Junior year (2025)
Working in a team, I was tasked with developing an integrated marketing campaign for Hiyo, a non-alcoholic social tonic. This included analyzing the brand’s current positioning, conducting a competitive and SWOT analysis, and designing a “Big Idea” to guide our campaign direction. We also performed consumer research through surveys and interviews to better understand student preferences around alcohol alternatives and social beverages.