A promotional image for a lifestyle campaign titled 'Drink Haus,' featuring a white bottle with 'Ha' printed on it, held by a person in a beige outfit, with a drink in their other hand, against a neutral background.

This campaign critique was a project I worked on myself for my Integrated Marketing Class.

This project critiques the brand Drink Haus’ Lifestye Campaign and includes my own personal recommendations for the brand.

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This project was completed for my Introduction to Marketing Class. The assignment was to create your own product, and analyze the market, competitors, SWOT analysis, and create a product mock-up.

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Presentation slide for 'hiyo' brand pitch with a beige background, featuring four cans of hiyo drinks in different colors aligned vertically on the right.

This project was also completed for my Integrated Marketing Communications Class and was completed as a group assigment.

My group and I analyzed the brand Hiyo in depth, and created a brand analysis, critique, and campaign recommendation.

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