Brand pitch presentation slide for a beverage called 'hiyo', featuring colorful cans with gradient designs stacked vertically on the right side of the slide.
Table of contents for a presentation with a photo of cans of juice or tea labeled 'miyo' on the left side.
Text and image of a can of Hiyo non-alcoholic sparkling seltzer with orange background and bubbles.
Slide titled 'brand framework' with text about Hiyo's mission statement, slogan, and a picture of a can of passion fruit tangerine social tonic, which is orange and pink with bubbles
Text-based slide titled "unique brand positioning" with sections including "Positioning Statement," "Unique Selling Proposition," and "Brand Vision Statement" explaining a brand's marketing strategy for an alcoholic seltzer alternative called Hiyo.
Table outlining target market segments: College Students, Allergic to Alcohol, Sober-Curious, with descriptions of their age, interests, location, and purchasing behaviors.
Slide titled 'target segments & brand utility' showing three target groups: College Students, Alcohol Allergy, and Sober-Curious, with their functions and symbolic attributes listed under each.
Slide titled 'market research: overview and goals' displaying a survey of college students at Elon University, with bullet points on alcohol consumption habits and research goals such as validating assumptions, adjusting marketing strategies, and dif
Slide titled 'market research: objectives' with objectives for a project on Hiyo Social Tonic, including understanding student preferences and perceptions of non-alcoholic beverages.
Four cans of organic flavored sparkling water in a box, with flavors including strawberry guava, lemon, and peach in their packaging.
Presentation slide titled 'market research: insights' with bullet points on brand awareness, accessibility, and report enjoyment, and an image of a hand pouring a dark purple beverage into a glass garnished with a lemon wheel.
A presentation slide titled 'funnel strategy' with a table outlining four stages: Awareness, Interest, Desire, Action. Each stage has insights, messages, and mediums listed. The 'Awareness' stage is circled. The slide has a beige background.
Group of young people smiling and holding drinks at an outdoor event, celebrating together.
Text-based presentation slide titled 'the big idea' with the subtitle 'Hiyo VS. Hangover: 'Rethink the Drink'' and a paragraph explaining a social media event involving Duke vs. UNC sports game, Hiyo consumption, and promotional raffle.