sydney perich
marketing major
aspiring creative professional
Hi, my name is Sydney Perich. I am a Marketing major and Women, Gender, and Sexualities Studies minor at Elon University.
My goal is to use my creativity in a dynamic role where I can enjoy my work while making an impact.
This website portfolio contains the creative work I have done throughout my schooling and work experience.
Brand Strategy
Brand development and positioning
Campaign concepting and execution (digital, social, multi-modal)
Newsletter creation and audience engagement strategies
Social media campaign planning and management
Digital and media advertising (Google Ads, social platforms)
Artificial intelligence
AI integration in marketing workflows and communication
Research experience in AI ethics and academic integrity (AI Integration Center)
Application of AI tools for content generation and campaign planning
Competencies
Digital & Analytics
Creative tools
Notion (project and campaign management)
Canva and Adobe Express (graphic design, digital assets, branding collateral)
Microsoft Office Suite (Excel Certified, Word, PowerPoint)
Web publishing platforms (basic site setup and content updates)
Website content strategy and design (portfolio, WordPress, Squarespace basics)
Email marketing (Mailchimp and newsletter automation)
Analytics and reporting to measure campaign effectiveness
Microsoft Excel Certified (data analysis, pivot tables, dashboards)
SEO optimization and keyword strategy
Content Development & Communication
Professional writing and editing (academic, business, and marketing contexts)
Research analysis and synthesis (CITI-certified for AI integration research)
Written analysis and critical thinking for marketing insights
Multi-modal content creation (visual, digital, and interactive projects)
Newsletter writing and storytelling for engagement
School Projects
During my time at Elon, I have taken several marketing courses revelant to my growth in the field including Digital Marketing, Consumer Behavior, Integrated Marketing Communications, and Global Marketing.
I found that throughout these courses, I have had the ability to express my creativity while learning essential marketing skills.
Social media marketing
Throughout my education I have gained valuable insights into Social Media KPIs, Meta Ads, and Content Creation.
My work experience has given me the opportunity to create marketing materials for a wide variety of brands, companies, and organizations.